SEO Services
Local SEO
ecommerce SEO
Free SEO Audit
Content Writing
Google Review Management
Google Penalty Recovery
Merchant Center health
Resolve disapprovals, policy issues, missing attributes and price or availability mismatches.
Google Shopping Ads Melbourne
Turn a better product feed into more profitable ecommerce demand
Verve Innovation manages Google Shopping and Performance Max for retailers that need accurate Merchant Center data, reliable conversion tracking and commercial decisions at product level.
Services
Shopping campaign management from feed to sale
Product-feed optimisation
Improve titles, descriptions, identifiers, categories, images and custom labels using real catalogue data.
Campaign architecture
Choose and structure Standard Shopping or Performance Max around margin, inventory and business goals.
Conversion tracking
Validate purchase values, enhanced measurement, lead actions and attribution before optimising bids.
Creative assets
Support Performance Max with brand-safe text, images and video rather than relying on weak defaults.
Product reporting
Find winners, wasted spend, stock issues and opportunities by product, category, brand and margin.
Why Verve
Automation with commercial guardrails
Google AI can optimise bids and placements, but it still depends on correct goals, strong feed data, appropriate budgets and careful interpretation.
- Revenue and profit context—not ROAS in isolation
- Feed quality monitored alongside campaign performance
- New customer goals and audience signals used where suitable
- Search terms, placements and final URLs reviewed for relevance
- Stock availability and promotions coordinated with campaigns
- Experiments used where there is enough data to learn safely
How it works
How we improve a Shopping account
We repair measurement and feed foundations first, then improve campaign structure and scale what produces valuable orders.
- Audit Merchant Center, product sources, diagnostics and policies
- Validate purchase tracking, values and primary conversion goals
- Segment products using category, margin, price and performance
- Improve feed attributes and landing-page consistency
- Test budgets, bidding, creative and campaign type
- Report on product-level revenue, efficiency and next actions
Helpful answers
Frequently asked questions
Do Shopping ads use keywords?
Shopping ads primarily use Merchant Center product data and other campaign signals rather than a traditional keyword list. Feed accuracy and product relevance are therefore critical.
Should we use Performance Max or Standard Shopping?
The right choice depends on data volume, control needs, creative assets, goals and measurement quality. Some retailers use one; others test a structured combination.
Can you fix Merchant Center disapprovals?
Yes. We can diagnose feed, policy, website, shipping, tax, price and availability issues, then coordinate the required fixes.
Do you work with Shopify and WooCommerce?
Yes. We support feeds, tracking and landing pages for Shopify, WooCommerce, WordPress and other ecommerce platforms.
Ready to improve product advertising performance?
Ask for a Shopping Ads and Merchant Center review focused on data quality, wasted spend and profitable growth.
