Microsoft Advertising Melbourne

Reach valuable search demand beyond Google

Microsoft Advertising can extend paid-search coverage across Bing and Microsoft inventory. Verve Innovation builds and manages campaigns with clean tracking, controlled imports and a clear role in your wider acquisition plan.

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Services

Microsoft Ads services built around control

Account and import audit

Review Google imports, duplicate settings, unsupported assumptions and inherited tracking problems.

Search campaigns

Structure keywords, ads, negatives, locations and landing pages around high-intent demand.

Audience campaigns

Use Microsoft audience capabilities where they match the buying journey and creative available.

Shopping campaigns

Connect catalogue data and measure ecommerce performance alongside other paid channels.

Conversion tracking

Implement and verify goals so automated bidding learns from meaningful business outcomes.

Cross-channel reporting

Separate incremental value from duplicated conversions and compare performance fairly.

Why Verve

A useful second engine, managed on its own evidence

Microsoft Ads should not be treated as a blind copy of Google Ads. Search behaviour, audience mix, inventory and volume need their own decisions.

  • Controlled imports with post-import QA
  • Channel-specific budgets and bid strategies
  • Search-term and negative-keyword maintenance
  • Landing-page alignment and message consistency
  • Conversion deduplication where platforms overlap
  • Clear testing criteria before budget is expanded
How it works

From opportunity check to measured growth

We confirm whether Microsoft Advertising fits your audience and economics, then build a focused test with reliable measurement.

  • Review current demand, competitors and existing paid-search data
  • Set up or clean account access, billing and tracking
  • Import selectively or build campaign structures directly
  • Launch with clear budgets, locations and conversion goals
  • Optimise search terms, ads, bids, devices and audiences
  • Report incremental leads or revenue and scaling options
Helpful answers

Frequently asked questions

Is Bing Ads now Microsoft Advertising?

Yes. Microsoft Advertising is the current platform name, while many customers still search for Bing Ads.

Can campaigns be imported from Google Ads?

Yes, but imports need careful review because settings, audiences, budgets, tracking and performance do not always translate directly.

Is Microsoft Advertising suitable for B2B?

It can be valuable for some B2B and professional-service audiences, but suitability should be tested using actual lead quality and cost data.

Can Microsoft Ads run shopping campaigns?

Yes, subject to market, account and catalogue eligibility. Product data and conversion tracking still need strong foundations.

See whether Microsoft Ads can add profitable reach

We will assess the opportunity, measurement requirements and the safest campaign structure for your business.

Enquire nowGet a free audit